Preheat oven to 400 degrees F. Line a baking sheet with parchment or (better) a silicone baking mat

Once the puff pastry is thawed, roll it out to a 16-inch square on a very lightly floured surface.

Spoon Price's Original Pimiento Cheese onto center of puff pastry and spread evenly over entire surface using an offset spatula, leaving about 1-inch empty at top and bottom.

Starting at the bottom, gently roll puff pastry up, jelly roll style and pinch seam.

Gently move to a cutting board and slice into 1/2-inch slices. Place about 2 inches apart on prepared baking sheet.

Bake for 18 - 20 minutes until pastry is golden and cheese is starting to melt.

Remove from oven. Cool slightly, then remove to serving platter.

Can be served warm or at room temperature.